what is digital merketing?

Digital marketing is an incredibly broad term. For many marketers, this can be a little intimidating. The truth is that you don’t have to know everything about digital marketing to be successful — but you do need to know where to look and how to recognize the trends. In this article, we’ll cover ten of the most important trends in digital marketing for 2017.

1. Mobile Marketing

Mobile marketing is a great way to reach your audience in the palm of their hands. It’s important to have a mobile-optimized website that’s easy to navigate and has a clean design. If you have a physical location, make sure to add a mobile-optimized version of your store locator and other relevant info like directions and hours.Online, make sure to use modern mobile technologies like responsive design, accessibility controls, and photo previews. These guidelines will ensure your website loads quickly and looks great on all types of mobile devices. Mobile users tend to spend more time on websites than desktop users do, so take the time to ensure the design of your website works for the tablet/smartphone experience. If you need help creating responsive site designs, make sure to check out Canva’s Step-by-Step Guide to Webdesign Responsive Design. Retargeting — the practice of sending your current customers to other websites — can stimulate the growth of your business. When done well, it can drive revenue for your business without a new physical obstacle in your way. Build content that relates to your customer’s interests — like style guides, online clothing stores, a variety of tools, seasonal events, etc. Check out this guide on how to create engaging content ideas. The goal is to produce content that is more likely to create a repeat customer-retention or sale. Additionally, you can start creating drawstring bags to promote various products. Build the audience organically through avenues other than advertising and ads. Research shows that a digital engagement program is ten times more effective in driving leads. You can also join online communities and use other social channels to engage with your audience. One of the best ways to grow your email list is to invest in content. Use things like branded hashtags, influencer marketing, validated content formats, and podcast hosting to give your audience something more than an advertisement. Since people are less likely to spend time on social media than they are on other websites, every piece of content you publish should engross them.

2. Content Marketing

Content marketing is a great way to provide value to your audience and build trust with your customers. You can do this by providing information that will be useful to your customers, or by creating entertaining or valuable content that will get people talking about you. A great example of this is Dollar Shave Club, a company that sends razors to your doorstep every month. Of course, everyone has heard that great content marketing increases your conversion rate, therefore helping you make more sales. But what is content marketing? As with any marketing effort, content is the foundation. In general, content focuses on what your customers value. If you didn’t know anything about your customers before, you now do. Your customers’ needs are increasing. And with every little bit of information, you can create more value — more value that your customers can take away and use in the future. We can think of content as a tool for further positioning your company. For example, if you’re a shoe company, you might produce information that provides info on your current shoe styles or trends. If you’re an online retailer, then you might create informative content such as how to use the website more efficiently. And if you’re a multi-channel media company, then you might create video tutorials on various topics, for example, crafting your company’s look. This type of content emphasizes value, and is a great way to position yourself as the expert in your field. Competitors are constantly investing in user-friendly offerings that are easier to use, and are generally more appealing than the products or services you offer. In fact, 90% of B2B employees say that they appreciate a streamlined user experience. Of course, if you provide a great experience, others will want to use your platform, too. Since the customer never truly knows what they want until they’ve tried it, simple is often the best way to succeed in a digital marketing campaign. UX is the art of making a product or service easy to use. Marketing departments use this term to describe the overall approach to the digital marketing effort.

3. Video Marketing

Video marketing is one of the fastest growing trends on the internet. YouTube is the 3rd largest search engine and has more than 1 billion active users. Video is the most powerful medium to convey a message. According to Cisco, 82% of people would rather watch a video than read an article. YouTube was able to expand its reach with surprising speed and efficiency. For years, YouTube was sold as a simple place to watch videos. But over the past few years, the company has started experimenting with other channels to shore up that core concept. Although it’s yet to see how Zoom fits into monetization plans or what TikTok can do to tap into its younger audience, online video has rapidly grown in popularity because it’s better than reading. You can learn a lot from watching others’ videos. Here are ten reasons to encourage your viewers to launch their own YouTube channels: You can learn a lot from watching others’ videos. 👇🏼 Also, writing articles on your own website was an admittedly shocking idea a few years ago. But people are finally making the leap in droves, thanks in large part to online content creation platforms like Medium and sites like Quora, explaining how to build your own online business without investing thousands of dollars. Recent news suggests that Quora co-founder, Ben Thompson, will be launching his own site in the coming months. While Quora’s content format is also completely fair game to anyone with a computer, Thompson’s prominence makes his platform a particularly attractive target for digital marketers. According to Engadget, over half a million people have tried Quora, and its brand has expanded beyond the Internet community to include people interested in Formula 1 racing, medical school admissions, and science. Investing in Quora’s brand isn’t just a great way to see if your brand can fit in — Quora experts have already discovered a number of unusual answers to their own marketing questions. It only makes sense to leverage that kind of natural curiosity and curiosity for your own marketing efforts.

4. Social Media Marketing

Social media is a great way to let people know about your products and services. It’s also a great way to interact with customers and followers so you can build trust and customer loyalty. If you work in tech, then Twitter is a crucial platform for your work. I am particularly big on Twitter for startups and small businesses — now more than ever. It maintains a ton of great tools for interacting and creating content with customers and the public. You can check out our Top Twitter Trends article for the ten biggest trends in building your audience. In our article about Marketing Trends for Small Businesses, we highlight the key issue with Twitter from an entrepreneurship perspective. This is one of those social media platforms where an individual tweet can have a massive impact — and, unfortunately, newly minted millionaires are not immune. One unethical example is the pay-to-tweet scam. Pay-to-Tweet is where you can purchase retweets in order to help boost your content. The obvious problem with this type of scam: there is no verification process and no real oversight. People are falling for it every day, and, in the worst-case scenario, their account will be suspended. However, I encourage you to continue engaging with your followers and building your brand and following, regardless of the effects of a potential scam. Another critical piece of content marketing is answering audience questions and providing the right answers. For startups and small businesses, answering these types of questions might be the difference between reaching your goal audience or one that isn’t interested. To answer these types of questions effectively, you can use one of the many content tools available today. One of my favorites is Answer The Public, but tons are available. You can do the same thing for customer service and loyalty programs. In fact, I recently wrote about The Top Ten Social Media Marketing Trends for 2021, and customer service continued to drive greater engagement.

5. SEO and SEM

SEO and SEM are very different. SEM is paid advertising, while SEO is organic. SEM is for when you have a product or service and you want to sell it to people who are actively looking to buy it.It’s a content marketing strategy and is based on search engine optimization. When you do this, you want your content to get seen as high-quality content so people will frequently Google your keyword. SEO has been completely overhauled in 2020. When using SEO in 2020 you’ll want to focus on specific keywords, keyword phrases, and areas of the internet relevant to your niche. 1. Growth marketing is all about organic search engine traffic and a process of keeping user’s information updated. This is where companies like Monumental, Databricks, Pardot, and Amplifi add value by giving businesses a straightforward way to provide online services. 2. Hickson law required companies to find their customers’ pain points before they do anything to solve them. Establishing this model allows companies to generate revenue. 3. Sharing is now a more important part of customer experience. Regulating the influencer and viral nature of marketing online is difficult (unless you’re toying with the idea of controlling EVERY influence). The goal is still to curate and highlight the best content that fits your brand’s message. 4. Commerce is the core marketing function for all businesses. There are new Fintech companies launching every hour, and old businesses with stale online experiences must monitor and adapt to this new environment. 5. B2B marketing strategies are designed on three pillars: Value Organizational Effect and Leverage. B2B operators will usually have multiple budgets at their disposal, as opposed to F2B or small business which typically have one single, or minimal budgets focused on one area. 6. Monthly and daily marketing processes will increasingly overlap. Marketers in the past would send out a survey in the morning and another in the evening.

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